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Apr 03

New Branding for Marketing Secret Island

marketing secret island Anderson IslandAdventure in Marketing Secret Island

Anderson Island and the Riviera Community Club has selected North Woods Productions for marketing Secret Island, Anderson Island.  North Woods team is collaborating with  General Manager Mr. Bill Palmer and Board President John Saatela. Together they are raising awareness of Puget Sound’s southernmost island. It is an attractive destination for recreation, relaxation and home ownership.

Anderson Island is a  mostly rural, 7.5 square mile island just south of Tacoma.  Getting there is a scenic, 20 minute cruise from Steilacoom via Pierce County Ferry. “In spite of Anderson’s natural beauty and fine amenities, not very many people in the region know about us,” explained Saatela. “That’s how North Woods’ Creative Director, Ron Finney came up with the branding concept of “the Secret Island.”

Anderson Island has three pristine lakes fed by an underground aquifer from Mt. Rainier. It boasts a nine hole golf course, a lakeside golf Anderson Islandrestaurant, cafe’, general store and two marinas. The island also includes an RV park and campground, a clubhouse, and well-regarded elementary school. Northwest history buffs appreciate the well- preserved Johnson Farm homestead and the new historical society museum. The island has an fantastic inventory of public parks. Outdoor enthusiast love the dozens of hiking trails. A nearby state park and wildlife refuge is reachable only by kayak or boat–uninhabited Eagle Island.

Anderson Island Real Estate

Real estate presents a huge opportunity. There is a large selection of homes and vacant land to choose from. Many present incredible bargains around the island. There are lots close to the golf course and leisure facilities. Most have power and water to the road. Many properties have lake or sound beach access and incredible views.  Anderson Island has traditionally been popular with folks near retirement age. But residency has broadened with expanded ferry service and the skyrocketing cost of real estate in the rest of Puget Sound. So Anderson Island is becoming increasingly popular with working folks and families.

kayak Puget Sound Anderson IslandThe home owners organization at Anderson Island is working hard to get the word out in partnership with North Woods Productions. North Woods has done a complete branding makeover, with logos, website, messaging, videos and more.”We’re really excited about Anderson Island’s future. More people are learning about Puget Sound’s “Secret Island,” enthused  General Manager, Bill Palmer.

Learn more about Anderson Island and the Riviera Community Club at